How To Keep Them Coming Back
For K-12 afterschool businesses, customer experience is everything. Keeping parents and students engaged not only ensures their satisfaction but also drives repeat business and referrals. Here’s how to create a standout customer experience that keeps families coming back.
Simplifying the Registration Process
Parents are busy, and a complicated registration process can drive them away. Make it as easy as possible for parents to sign up for your programs.
Online Registration: Implement an online registration system that allows parents to sign up for classes, make payments, and schedule sessions from their phone or computer.
Mobile-Friendly: Ensure your website and registration process are mobile-friendly. Many parents will access your site from their phones.
Personalizing the Experience
Parents and students want to feel valued and recognized. Personalizing your services can create a stronger connection with families.
Progress Reports: Send regular updates on each student’s progress, whether it’s skill improvements in a dance class or academic achievements in tutoring.
Birthday Shout-Outs: Celebrate your students by acknowledging their birthdays or achievements. It’s a small gesture that can make a big impact.
Engaging Parents with Regular Communication
Parents appreciate being kept in the loop, so regular communication is key.
Monthly Newsletters: Send a monthly newsletter with updates on upcoming events, new programs, and important announcements.
Social Media Engagement: Use social media to share photos, videos, and updates from your classes. Parents love to see their kids in action!
Offering Value-Added Services
Differentiate your business by offering value-added services that go beyond the standard after-school program.
Progress Tracking Tools: Provide parents with access to an online portal where they can track their child’s progress in real time.
Parent Workshops: Offer occasional workshops or seminars for parents on topics such as child development, learning strategies, or parenting tips.
Building a Sense of Community
Creating a sense of community within your afterschool program fosters loyalty and engagement. Host events that bring families together and celebrate your students' achievements.
Showcases and Recitals: Host end-of-season performances, recitals, or showcases where students can demonstrate what they’ve learned.
Family Events: Organize family-friendly events like picnics, open houses, or holiday parties to create a welcoming community atmosphere.
